Hulu Research Paper Example | Topics and Well Written Essays - 750 words - 1

Hulu - Research Paper Example This paper will discuss the history of Hulu, as from 2007 to 2012. The name or phrase Hulu came from two Mandrin Chinese words, hu and lu meaning interactive recording (Hulu 1). The Hulu venture was made public in March 2007. Its main partners were MSN, AOL, Facebook, MySpace, Comcast and Yahoo. The company’s CEO was and still is Jason. He was made CEO in June 2007 (Barnett 1). The phrase Hulu was selected in August 2007, when the website was made official and started to stream. Hulu first invited its users to give them their email addresses for an upcoming beta test. Hulu began, in October 2007, the private beta testing through invitations (Barnett 1). After that, the network allowed its users also to invite their friends to the website. However, Hulu first launched for public access on 12th March, 2008, in the United States (Hulu 1). The first product to launch was HULU Syndication network. The network was developed and designed by the NBCUniversal team from New York. Hulu.com destinations site was the second product to be launch by Hulu ( Barnett 1). The network started an advertising campaign in NBC’s show of Super Bowl XLIII, with an ad featuring Alec Baldwin. The advertisement was titled Alec in Huluwood. The advertisement, aimed at humorously portraying the shocking secrets behind Hulu, made the site to look like an evil plot planning to destroy the globe. The ad suggested that Baldwin was, in fact, an alien in disguise (Barnett 1). However, advertisements kept on flowing throughout the media with media personalities such as Seth MacFarlane, Will Arnett, Eliza Dushku and Denis Leary. Disney made public, on 30th April, 2009, that it would be joining the venture and purchased a 27% share of Hulu (Hulu 1). During an industry conference, on 21st October, 2009, Deputy Chairman of News Corporation, Chase Carey argued that Hulu needed to advance in order to have a significant subscription